AdLizard Web Ad Solutions

The AdLizard for Web Platform is a powerful suite of applications specifically built to deliver the most affordable rich-media ad building, targeting and media buying experience. AdLizard for Web offers Publishers and Agencies the ability to derive a broader revenue stream through a Self Serve platform specifically tailored for small to medium sized businesses. With its seamless integration with the AdLizard “Print Ad” solutions, AdLizard for Web extends an advertiser’s footprint across both print and online media channels.

An “Easy-to-Use” Application

The AdLizard for Web platform is a simple step by step process which allows any advertiser to select from a variety of “agency grade” creative templates and change logos, text, images and background colors. An advertiser can be up and running in 15 minutes by following the simple steps:

Users can create multiple versions of an advertisement in a campaign, target their media buy to a local audience, and measure the performance of each and every advertisement - giving them the ability to change the media budget allocation against the better performing ads in real time

New Generation Technology

The core platform technology represents the next generation of self service solutions that caters for the following:
• Real time preview of ads as content is updated
• Multiple ad template preview of customised content via Sticky ContentTM Technology
• “Agency Grade” creative templates
• Scalable flash rendering engine
• Rich Internet Application (RIA) client software interface for enhanced ease of use
• Platform API for Adobe Flash and Ajax web services
• Import facility for creative assets from external systems
• Modular workflow enabling the unbundling of core systems e.g. Content renderer
• “Ready made” interface to the Google Adwords Content Network

Tailored Implementation

Through our modular technology design, AdLizard for Web can directly interface into your Print Publishing workflow or implement a solution which integrates into your online adserving technologies. Publishers and Agencies can rely on the AdLizard for Web Platform to deliver a scalable, integrated and branded self serve solution.