AdLizard SBS brings newspapers and their advertisers a complete on line costing, booking, ad building and dispatching system, right out of the box.

The AdLizard SBS (Simple Booking System) is one of the latest AdLizard breakthroughs. This system stores such things as the publication dates and deadline guide lines, for the individual sections of a newspaper or additional publications. The system allows advertisers to create a booking only on valid publishing dates in publications which have not reached deadline. Using their web browser, they can then attach the booking to an AdLizard ad and are alerted to the art deadline.

Each advertising customer can be assigned a space purchase rate that differs (if required) from the base rate. In booking an ad, AdLizard takes into account: the amount of space booked, the advertisers rate, ad type and position, along with other newspaper specifics. . . before calculating and quoting the price to the advertiser. The advertiser then commits to the order by proceeding to create their ad. When the advertiser has completed their ad, AdLizard exports the booking data though AdsML along with the Ad PDF to the advertising and production systems.

“The addition of SBS brings AdLizard to a whole new level of functionality. In the past AdLizard was considered a part in the on-line ad production workflow. Now AdLizard can control every aspect of a newspapers on-line system, from booking to delivery” said Ron Stalman North America Marketing Manager for AdLizard.